Trends for Recruiting Nurses in 2021

Registered Nurses (RN’s) are often very busy and hard to reach. If you want to recruit nurses, you need to follow some best practices and trends to get their attention.

Here are the Best 5 Trends for Recruiting Nurses in 2021:

1. Craft a Great Nurse Job Description

First things first. Before you can convince a candidate to join your company, you need to let them know what the role will involve so they know whether or not they’re the right fit.

A good job description will provide a thorough and accurate description of the title, role, responsibilities and qualifications, with an emphasis on the position’s specialty.

“Recruiting needs to be focused on the specialty needed,” says Patricia Sweeney, human resource manager at Old Colony Hospice and Palliative Care. “The employer must know exactly what skills they need and be able to advertise those skills.”

Glassdoor.com shared “How to Recruit Nurses” in 2021.

2. Offer Career Opportunities With Growth Tracks

“Millennials want opportunities for growth,” said Harriet R. Feldman, PhD, RN, FAAN, dean of the College of Health Professions and the Lienhard School of Nursing, Pace University in New York. “They also want to help serve people.”

Feldman indicated millennial nurses are attracted to Magnet-designated hospitals because these facilities offer nurses an opportunity to make decisions, be part of a team and have more autonomy.

Those hospitals typically also offer learning opportunities and career ladders.

This recruiting trend came from Nurse.com’s “5 Key Strategies to Recruit Millennial Nurses”.

3. Create a Strong Culture

Creating a strong workplace culture is by far the most important component to making a nurse want to work for you. 

Employees want to know they’re in a supportive environment where their voices will be heard. This is what builds trust between the staff and administration. 

They need front-line managers who value their input. For example, if a nurse offers a solution to a workplace problem, she should be rewarded for that level of strategic thinking.

Baptist Health, a faith-based organization, initiated a unique program called HR on Wheels. HR executives go to the clinical floors at different shifts on a mobile cart filled with brochures and other important flyers. 

Leo Suarez shared this recruiting nurses strategy from HealthcareSource.com’s “4 Ways to Recruit & Retain Engaged Nurses Who Love Their Jobs”.

4. Widening Scopes of Practice for Healthcare Professionals

2020 was a tough year for the healthcare industry, and many of its workers and facilities have felt unparalleled strain as a result.

In order to meet the demands of the pandemic, many states loosened licensure laws and reduced practice restrictions for some healthcare professionals, such as nurse practitioners. 

These actions were a huge step forward for accessibility of care, and many workers and facilities alike hope that these changes become a more permanent fixture. 

This trend came from RadiusStaffingSolutions.com’s “The Top 5 Healthcare Staffing and Recruiting Trends for 2021”.

5. Offer a Flexible Work Schedule

Promoting a healthy work-life balance is an important key to improving nursing staff retention. 

Nurses endure physically and emotionally demanding shifts (typically 12 hours), leaving little room for additional energy. 

Especially important for new nurse retention, organizations should create a culture that encourages time away from work and the chance to recharge.

• Reduce Overtime Work: nurses that consistently work overtime shifts experience more burnout, reducing their engagement and satisfaction.

• Consider a Shared Governance Approach to Scheduling: nurses that have input into their schedule are more likely to feel empowered and trusted in their careers.

5 Nurse Recruitment & Retention Strategies” came from Relias.com.

How Will You Use These Trends for  Recruiting Nurses in 2021?

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Cover Image Licensed from: 123RF.com / Sergei Babenko.

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