In the fast-changing world of healthcare, market research is key. The healthcare services market grew to $7,975.87 billion in 2023, a 6.3% increase from 2022. Big data in healthcare also saw a jump to $22.73 billion in 2023, growing 11.9%.
With so many new healthcare market research companies, picking the best is tough. They are crucial for understanding patient needs and market trends, helping healthcare businesses make smart decisions.
That’s why, we’ve explored the top 20 of the healthcare market research agency, looking at their pros and cons. This guide gives you the insights to navigate the healthcare market research world. Keep reading to learn about these leaders and their impact on healthcare strategies.
What’s on this page:
Quick List of Healthcare Market Research Company
Here is a brief summary of the top healthcare market research companies:
- Lucid Health: Best for innovative health communication and patient education solutions.
- IQVIA: Best for big data analytics and technology-driven healthcare research services.
- Reckner Healthcare: Best for comprehensive market research and healthcare panel expertise.
- Kantar Health: Best for data-driven insights in healthcare consulting and market research.
- Fieldwork: Best for qualitative market research with a focus on healthcare fieldwork.
- Olson Research Group: Best for healthcare market insights and data-driven decision support.
- Research America: Best for comprehensive national and international marketing research services.
- Applied Marketing Science: Best for litigation support and product innovation consulting services.
- CatalystMR: Best for fast, reliable, and affordable online market research solutions.
- Schlesinger Group: Best for qualitative and quantitative data collection and research facilities.
- APLUSA: Best for healthcare market research and brand tracking globally.
- Decision Point: Best for offering transformative consumer insights and strategic consulting.
- FocusVision: Best for video streaming, online surveys, and digital qualitative research.
- Gold Research, Inc: Best for customer intercepts, satisfaction, and loyalty measurement.
- Insights Opinion: Best for tailored market research and insights across industries.
- MarketVision Research: Best for in-depth understanding of consumer behavior and market strategy.
- Rare Patient Voice: Best for connecting directly with rare disease patients for insights.
- Stitch Marketing Research: Best for actionable insights through custom market research solutions.
- Ascribe Services: Best for powerful text analytics and verbatim comment analysis.
- Clarity Pharma Research: Best for pharmaceutical and healthcare market research and consulting.
3 Best Healthcare Market Research Company In US: Comparison Chart
To help you better understand the distinct features and offerings of the best companies in healthcare market research, we have prepared a comparison table below.
| Company | Services Offered | Target Clientele | Geographic Reach |
| Lucid Health | Comprehensive market research, Data analysis | Healthcare providers, Pharma companies | Global |
| IQVIA | Data science, Advanced analytics, Consulting | Pharma, Biotech, Healthcare sectors | Global, with a strong presence in North America and Europe |
| Reckner Healthcare | Healthcare market research, Panel services | Healthcare companies, Market researchers | Primarily North America |
3 Leading Healthcare Market Research Agency for Valuable Insights
We’re about to look into the world of healthcare market research and explore the top companies in this field. Let’s begin our detailed exploration.
1. Lucid Health
Lucid Health is a leading company in the field of healthcare market research, specializing in developing innovative healthcare solutions. Their focus is on creating treatments and medical practices that are more effective, safer, and customized to individual needs.
The necessity of Lucid Health lies in its commitment to addressing complex health challenges and advancing medical knowledge. This is crucial in a world where diseases evolve and new health issues emerge.
What makes Lucid Health stand out as one of the best in its field is their advanced research methodologies, dedication to patient safety, and their role in shaping future medical practices.
Their work not only contributes significantly to medical science but also directly impacts the well-being of countless individuals, making healthcare more accessible and efficient.
About Lucid Health
- Founding Team: Matt Giuliano and Aaron Morel
- Founding Year: 2009
Features of Lucid Health
Here are the key features that set Lucid Health apart in the healthcare market research landscape:
Specialization in Health-Related Primary Research
Lucid Health is not just a generic market research firm; it specializes in health-related primary research. This focus allows them to offer in-depth insights and customized solutions specifically for the healthcare sector.
Broad Range of Research Capabilities
They offer a wide array of qualitative and quantitative research capabilities. This includes various methods of data collection such as in-person, telephone, online bulletin-board, and virtual methods. Such diversity in research methodologies ensures comprehensive data collection and analysis.
Expertise and Client-Centric Approach
Testimonials from clients highlight Lucid Health’s deep understanding of the healthcare industry, attention to detail, and commitment. This ensures the validity and accuracy of their research projects. Their approach is described as agile, innovative, and proactive, with a strong focus on delivering insights that are not only accurate but also actionable.
Long-Term Partnerships and Customized Solutions
Lucid Health is noted for its long-term partnerships with clients, offering smart and consultative insights. They are recognized for understanding their clients’ business deeply and consistently delivering insights that lead to actionable strategies. Their ability to offer customized solutions and the presence of senior consultants in projects are particularly appreciated.
Commitment to Data Quality and Industry Knowledge
Lucid Health’s commitment to data quality and their comprehensive industry knowledge set them apart. They are not only experts in research methodologies but also have a profound understanding of the healthcare industry as a whole. This is crucial for delivering relevant and impactful market research insights.
Pros
- Leading advanced healthcare analytics for more accurate, insightful patient data.
- Strong focus on integrating technology for streamlined health services.
- Offers cutting-edge solutions for personalized patient care.
- Collaborates with top healthcare professionals for innovative strategies.
- Employs rigorous data security protocols, ensuring patient confidentiality.
Cons
- Requires technical proficiency, possibly challenging for non-tech savvy users.
- Limited global presence, reducing accessibility for international clients.
Our Review of Lucid Health
Lucid Health, from our analysis and research, appears to offer several commendable features. We appreciate the user-friendly interface and ease of navigation on their platform.
The availability of a wide range of health information and resources is impressive, making it a valuable resource for those seeking medical knowledge.
On the downside, some users have reported occasional glitches and slow loading times, which can be frustrating. Furthermore, while the quality of information is generally good, we have noticed occasional inaccuracies that should be addressed for a more reliable user experience.
2. IQVIA
IQVIA is a global leader in healthcare market research, providing critical data, analytics, and insights to the medical industry. They specialize in collecting and analyzing vast amounts of healthcare information. This helps pharmaceutical and biotech companies understand market trends, patient needs, and treatment effectiveness.
Their importance lies in offering evidence-based insights that guide decision-making in healthcare, making treatments more targeted and cost-effective.
What sets IQVIA apart as a top company in its field is their extensive data resources, advanced analytics capabilities, and deep understanding of the healthcare market.
They play a crucial role in shaping healthcare strategies, ensuring that medical innovations reach the right patients, and improving overall health outcomes. Their work is vital in a rapidly evolving healthcare industry, where accurate information is key to progress.
About IQVIA
- Founding Team: Dennis Gillings
- Founding Year: 1982
- Company Size: 86,000
Features of IQVIA
IQVIA is committed to driving healthcare forward through the power of connected intelligence. Below, we outline some essential aspects of IQVIA’s role in the field of healthcare market research:
Advanced Patient Engagement Solutions
IQVIA offers solutions like eCOA (electronic Clinical Outcome Assessments) that are designed to improve patient experience, enhance data quality, and accelerate clinical trials. These solutions combine top-tier eCOA technology with industry-leading expertise.
Data-Driven Insights
IQVIA processes over 100 billion healthcare records annually and has access to more than 60 petabytes of proprietary data. This vast data repository includes over 1.2 billion non-identified patient records, providing a rich foundation for insights and innovation in clinical research.
Accelerating Clinical Trial Timelines
IQVIA has shown a 46% faster clinical trial site identification process, utilizing their extensive data assets and expertise. This acceleration is crucial in bringing new treatments to market more rapidly.
Commitment to Healthcare Transformation
IQVIA is dedicated to enabling healthcare transformation to improve lives globally. This commitment is reflected in their collaborations with customers and partners to drive healthcare forward.
Expertise and Thought Leadership
The IQVIA Institute for Human Data Science contributes to the advancement of human health globally. This showcases the company’s role as a thought leader in the industry.
Pros
- Renowned for extensive data collection and analysis in healthcare.
- Provides innovative solutions for clinical trial design and execution.
- Global reach, offering services in numerous countries worldwide.
- Strong emphasis on technology-driven healthcare improvements.
- Effective in integrating real-world data for better health outcomes.
Cons
- Sometimes prioritizes data over individual patient experiences.
- Large-scale operations may result in less personalized service.
Our Review of IQVIA
In our analysis of IQVIA, we have found both strengths and weaknesses. On the positive side, IQVIA’s extensive data analytics capabilities are highly commendable. Their ability to provide valuable insights and trends in the healthcare and pharmaceutical industries is impressive.
Additionally, their global reach and comprehensive databases offer a wealth of information for businesses and researchers.
However, we have noticed that the user interface can be somewhat complex and may require a learning curve for new users. Also, customer support responsiveness could be improved to address inquiries more efficiently.
3. Reckner Healthcare
Reckner Healthcare is a prominent company in healthcare market research, known for its detailed studies and insights into the medical field. They focus on gathering and analyzing healthcare data, which helps pharmaceutical companies, medical device manufacturers, and healthcare providers make informed decisions.
The importance of Reckner Healthcare lies in its ability to deliver reliable and comprehensive market insights, crucial for developing effective medical products and services.
What makes Reckner stand out as a top player is their deep industry knowledge, commitment to quality data, and customized research approaches. Their expertise enables them to provide actionable insights, guiding the healthcare industry in creating better, more efficient patient care solutions.
In a world where healthcare needs are constantly evolving, Reckner Healthcare’s role in driving innovation and understanding market dynamics is invaluable.
About Reckner Healthcare
- Founding Team: Jane Reckner
- Founding Year: 1991
- Company Size: 200+
Features of Reckner Healthcare
Here are the key features that distinguish Reckner Healthcare in the field of healthcare market research:
Extensive Healthcare Market Research Panel
Reckner Healthcare has one of the most extensive healthcare market research panels in the United States, with global capabilities in all major markets. This panel has been built over nearly 30 years, ensuring a wide and diverse range of participants for various research needs.
Respondent First™ Philosophy
They adopt a Respondent First™ philosophy, which emphasizes fair and timely compensation, concise communications, and responsive service. This approach ensures a compelling respondent experience, leading to more engaged participants who provide thoughtful responses and meaningful insights.
In-House Study Execution
Reckner Healthcare executes studies in-house, which allows for quick research start, seamless project management, and faster study closure. This simplified process ensures efficiency and effectiveness in handling research projects.
Global Research Capabilities
The company provides seamless global research with a single point of contact, ensuring adherence to in-country data privacy laws. Additionally, it offers comprehensive control over the recruiting process, along with thorough respondent validation and deduplication, ensuring transparency in honoraria.
Programming and Quality Review
Reckner Healthcare offers services in programming and quality review, including simple and complex surveys, real-time results, a respondent-friendly approach, MobileFirst℠ design, and SurveyGuard℠ inspection. These features ensure that surveys are not only well-designed but also effectively reach and engage the target audience.
Pros
- Known for high-quality healthcare market research and analysis.
- Customized services to fit specific client needs in healthcare.
- Expertise in both qualitative and quantitative research methods.
- Offers insightful patient journey studies for healthcare providers.
- Strong client support and collaborative approach in projects.
Cons
- More focused on the US market, and less on international perspectives.
- Limited in terms of technological innovation in research methods.
Our Review of Reckner Healthcare
Reckner Healthcare, from our analysis and research, offers a mixed experience in the healthcare field. On the positive side, their commitment to patient care is evident.
We appreciate their dedication to maintaining high-quality standards in medical services. The healthcare professionals at Reckner exhibit competence and expertise, ensuring patients receive the best care possible.
However, there are areas for improvement. We’ve observed some inconsistency in communication and scheduling, which can lead to inconvenience for patients.
Additionally, there is room for enhancing the overall patient experience. We suggest focusing on simplifying administrative processes to reduce wait times and enhance efficiency.
Other 17 Companies of Healthcare Market Research
Discover 17 more companies excelling in healthcare market research, each offering unique insights to shape the future of medical and health-related industries.
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Kantar Health
Kantar Health dives deep into healthcare data, providing insights that help improve health outcomes. They’re unique because they blend global expertise with local knowledge, making healthcare better for everyone.
About Kantar Health
- Founding Team: Chris Jansen
- Founding Year: 1992
- Company Size: 87
2. Fieldwork
Fieldwork specializes in healthcare research, offering insights that shape patient care and medical innovations. They stand out by providing detailed, actionable data, making them indispensable in understanding healthcare trends and patient needs.
About Fieldwork
- Founding Team: Saul Ben-Zeev
- Founding Year: 1980
- Company Size: 327
3. Olson Research Group
Olson Research Group focuses on healthcare market research, delivering valuable insights to the pharmaceutical and biotech industries. Their deep understanding of healthcare stakeholders sets them apart, making them a go-to for industry insights.
About Olson Research Group
- Founding Team: Chip Olson
- Founding Year: 1995
- Company Size: 80
4. Research America
Research America offers comprehensive market research services, helping healthcare companies understand their market and improve patient outcomes. Their wide-ranging expertise and commitment to quality make them stand out in delivering actionable healthcare insights.
About Research America
- Founding Team: Edwin C. “Jack” Whitehead
- Founding Year: 1989
- Company Size: 118
5. Applied Marketing Science
Applied Marketing Science excels in translating complex market needs into actionable strategies, especially in healthcare. Their rigorous analytical approach makes them invaluable for developing innovations that meet real patient needs.
About Applied Marketing Science
- Founding Team: John Hauser
- Founding Year: 1989
- Company Size: 25
6. CatalystMR
CatalystMR provides fast, accurate, and insightful healthcare market research, helping companies make informed decisions swiftly. Their efficiency and high-quality data analysis set them apart in a fast-paced industry.
About CatalystMR
- Founding Team: Adam Berman
- Founding Year: 1975
- Company Size: 350+
7. Schlesinger Group
Schlesinger Group offers detailed qualitative and quantitative research, crucial for healthcare decision-making. Their global reach and commitment to precision make them leaders in gathering deep healthcare insights.
About Schlesinger Group
- Founding Team: Sarah Schlesinger
- Founding Year: 1996
- Company Size: 600
8. APLUSA
APSULA shines in healthcare market research by offering robust brand tracking and patient insights worldwide. Their expertise in healthcare analytics distinguishes them as a key player in global health research.
About APLUSA
- Founding Team: Pierre
- Founding Year: 1989
- Company Size: 50-200
9. Decision Point
Decision Point offers strategic insights that guide healthcare companies through complex market landscapes. Their unique blend of analytics and consulting services sets them apart, making them crucial for informed decision-making.
About Decision Point
- Founding Team: Ravi Shankar
- Founding Year: 2012
- Company Size: 200-500
10. FocusVision
FocusVision provides comprehensive digital research tools, essential for understanding patient behaviors and market trends. Their innovative technology and methods make them stand out in capturing deep healthcare insights.
About FocusVision
- Founding Team: John Houlahan
- Founding Year: 1990
- Company Size: 498
11. Gold Research, Inc
Gold Research, Inc specializes in customer satisfaction and loyalty research, vital for healthcare businesses. Their personalized approach and dedication to understanding patient experiences make them a standout in the field.
About Gold Research, Inc
- Founding Team: Nitin Sharma
- Founding Year: 2012
- Company Size: 25+
12. Insights Opinion
Insights Opinion delivers tailored research solutions, helping healthcare companies navigate patient needs and market dynamics. Their customized approach and depth of insight make them a valuable partner in healthcare research.
About Insights Opinion
- Founding Team:
- Founding Year: 2018
- Company Size: 51-200
13. MarketVision Research
MarketVision Research excels in providing deep market understanding and consumer behavior insights, crucial for healthcare industries. Their thorough research methods and commitment to quality set them apart.
About Market Vision Research
- Founding Team: Don McMullen
- Founding Year: 1983
- Company Size: 220
14. Rare Patient Voice
Rare Patient Voice connects directly with rare disease communities, offering insights that drive healthcare innovations. Their unique focus and patient-centered approach make them invaluable for understanding rare conditions.
About Rare Patient Voice
- Founding Team: Wes Micheal
- Founding Year: 2013
- Company Size: 11-50
15. Stitch Marketing Research
Stitch Marketing Research delivers actionable insights through customized research, aiding healthcare companies in strategic decision-making. Their personalized service and deep market understanding make them stand out.
About Stitch Marketing Research
- Founding Team: Nate Heckman
- Founding Year: 2007
- Company Size:
16. Ascribe Service
Ascribe Service specializes in text analytics, offering critical insights from patient feedback and research data. Their advanced technology and analytical capabilities make them a leader in healthcare market research.
About Ascribe Services
- Founding Team: Jaisheela Padmanabhan
- Founding Year: 1999
- Company Size: 50
17. Clarity Pharma Research
Clarity Pharma Research provides specialized research and consulting in the pharmaceutical sector. Their deep industry knowledge and focus on actionable insights distinguish them as experts in healthcare market research.
About Clarity Pharma Research
- Founding Team: Jack Ray Gallaghar
- Founding Year: 2008
- Company Size: 41
What To Consider When Choosing the Best Healthcare Market Research Companies?
Choosing the best healthcare market research company is an important decision that can significantly impact the success of your healthcare-related projects. Here’s what to consider to make an informed choice:
Specialization in Healthcare Sector
Always look for companies that specialize in healthcare market research. You can check healthcare market reports or healthcare market research surveys for better knowledge. Their understanding of medical terminology, patient behaviors, healthcare systems, and regulatory environments will be crucial.
Experience and Reputation
You must investigate the company’s track record. How long have they been in business? What is their reputation in the industry? Experience in conducting similar research projects is invaluable.
Regulatory Compliance and Ethical Standards
Always ensure the company adheres to healthcare research regulations and ethical standards, including patient privacy laws like HIPAA in the U.S. and GDPR in Europe.
Methodological Expertise
The company should offer a range of methodologies (qualitative and quantitative) and be adept at using the latest research tools and technologies. Their ability to design and execute effective surveys, focus groups, and interviews is key.
Data Analysis and Reporting Skills
The ability to analyze complex data and present findings in an understandable format is essential. Check if they can provide actionable insights rather than just raw data.
Understanding of Your Specific Needs
The company should understand your specific research objectives. Whether it’s product development, market entry strategy, or customer behavior analysis, their approach should align with your goals.
Global and Local Market Knowledge
If your research is global, choose a company with international capabilities, including knowledge of local markets, languages, and cultural differences.
How Heartbeat AI Can Help You Get the Best List of Healthcare Market Research Company
Heartbeat AI is a powerful tool that can revolutionize the way you identify and evaluate healthcare market research companies. Its advanced features make it a valuable asset for anyone looking to get the best list of such companies. Here’s how its features can assist in this process:
Advanced Data Analytics
Heartbeat AI excels in processing large volumes of data. This capability allows it to analyze the performance, reputation, and capabilities of various healthcare market research companies. By filtering through vast datasets, including client reviews, case studies, and industry reports, it can identify the top performers in the field.
Real-Time Insights
Heartbeat’s real-time analysis feature keeps you updated with the latest trends and developments in the healthcare market research industry. This is crucial as the healthcare sector is rapidly evolving. Heartbeat can track the latest methodologies, technologies, and strategies adopted by research companies, ensuring you’re looking at firms at the forefront of innovation.
Customized Recommendations
Heartbeat AI can customize its search and analysis based on your specific needs. Whether you’re seeking companies specializing in a specific therapeutic area or those utilizing advanced research methods, the AI can adapt its search accordingly.
Predictive Analytics
Heartbeat AI can predict future trends in the healthcare market research industry. This feature helps in identifying not just who is leading the market now, but who is likely to be at the forefront in the coming years. This foresight can be invaluable for long-term planning and partnerships.
Heartbeat Prospector
The Prospector tool is designed to simplify the process of finding healthcare providers. It allows users to search for providers by specialty, sub-specialty, and procedures performed, and provides direct access to their emails and cell phone numbers. This feature is particularly useful in healthcare market research for identifying and reaching out to specific types of healthcare providers quickly and efficiently
Integration with Other Tools
Heartbeat AI can often be integrated with other software and tools you might be using, such as CRM systems or market analysis tools. This ensures a seamless workflow and enhances the overall efficiency of your market research process.
Conclusion
In conclusion, we’ve taken a close look at the best healthcare market research companies, analyzing their features, advantages, and drawbacks. Healthcare market research is crucial; it provides insights for better medical services, product development, and patient care.
With this comprehensive guide, we hope you can find the ideal market research company that perfectly aligns with your needs. Whether it’s for understanding market trends or shaping healthcare strategies, the right choice can make a significant difference.
Use this guide to navigate the landscape of healthcare market research and select a company that supports your goals in this vital industry.
Frequently Asked Question
Why is market research important in healthcare?
Market research in healthcare helps organizations understand patient needs, market trends, competition, and regulatory changes to make informed decisions.
What services do companies of healthcare market research offer?
These companies offer services such as market analysis, competitive intelligence, patient surveys, product testing, and trend forecasting.
How can healthcare market research benefit pharmaceutical companies?
Pharmaceutical companies can use market research to identify potential drug candidates, understand patient preferences, and assess market demand.
