Jimmy McCourt is speaking at the National Association for Health Care Recruitment (NAHCR) Conference. Jimmy’s presentation is titled, “Employee-Generated Video for Recruitment, Engagement, and Retention.”
What’s on this page:
NAHCR Health Care Recruitment Conference Presentation:
Employee-Generated Video for Recruitment, Engagement, and Retention
Consider these recruitment marketing video stats: 34% increase in conversion rates on job descriptions. 37% increase in time on site. 75% increase in SEO traffic to job descriptions. Now couple that set of stats with these two: Viewers claim they retain 95% of a message when obtained via video. 99% of marketers claim they will continue to use video in their approach.
It’s almost like – not considering video as a necessary part of your employer branding and recruitment marketing strategy is like deciding that a garden may not need water after a 100-day drought! Authentic employee video testimonials and employee experience video intentionally planted across your career site, your social channels, and recruitment events add richness and life to your employer brand story.
Hear first-hand from an organization that has seen significant results from their recruitment, retention, and engagement functions, including some incredible unexpected surprises!
Don’t miss this NAHCR Recruiting Presentation:
https://www.nahcr.com/annualconference
Jimmy McCourt
VP, Client Services
Shaker Recruitment Marketing
