{"id":54408,"date":"2026-02-01T13:15:13","date_gmt":"2026-02-01T19:15:13","guid":{"rendered":"https:\/\/heartbeat.ai\/healthcare\/market-mapping-for-physician-recruiting\/"},"modified":"2026-10-19T14:10:02","modified_gmt":"2026-10-19T19:10:02","slug":"market-mapping-for-physician-recruiting","status":"publish","type":"post","link":"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/","title":{"rendered":"Market Mapping Physician Recruiting: Template, Governance, and Weekly Refresh"},"content":{"rendered":"<section class=\"aeo-key-takeaways\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\r\n<div class=\"ez-toc-title-container\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">What\u2019s on this page:<\/p>\r\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\r\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Key_takeaways\" >Key takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Who_this_is_for\" >Who this is for<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Quick_answer\" >Quick answer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#The_map_enrich_sequence_workflow\" >The map, enrich, sequence workflow<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Where_market_mapping_pays_back_fastest\" >Where market mapping pays back fastest<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Step-by-step_method\" >Step-by-step method<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Step_1_Define_the_market_boundary\" >Step 1: Define the market boundary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Step_2_Build_the_identifier_spine_from_public_sources\" >Step 2: Build the identifier spine from public sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Step_3_Add_practice_signals_without_making_them_your_primary_key\" >Step 3: Add practice signals without making them your primary key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Step_4_Normalize_names_and_organizations\" >Step 4: Normalize names and organizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Step_5_Dedupe_using_NPI_and_license_matching_rules\" >Step 5: Dedupe using NPI and license matching rules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Step_6_Enrich_for_reachability_and_track_provenance\" >Step 6: Enrich for reachability and track provenance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Step_7_Sequence_outreach_and_feed_outcomes_back_into_the_map\" >Step 7: Sequence outreach and feed outcomes back into the map<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Step_8_Assign_ownership_and_suppression_governance\" >Step 8: Assign ownership and suppression governance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Team_handoffs\" >Team handoffs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Diagnostic_table\" >Diagnostic table<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Weighted_checklist\" >Weighted checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Outreach_templates\" >Outreach templates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Template_1_Direct-to-physician_voicemail_mobile\" >Template 1: Direct-to-physician voicemail (mobile)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Template_2_Gatekeeper_call_opener_office_line\" >Template 2: Gatekeeper call opener (office line)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Template_3_Email_first_touch\" >Template 3: Email (first touch)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Template_4_Email_follow-up_with_specifics\" >Template 4: Email follow-up with specifics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Common_pitfalls\" >Common pitfalls<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Pitfall_1_Treating_a_list_like_a_market_map\" >Pitfall 1: Treating a list like a market map<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Pitfall_2_Deduping_after_outreach_starts\" >Pitfall 2: Deduping after outreach starts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Pitfall_3_No_suppression_discipline\" >Pitfall 3: No suppression discipline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Pitfall_4_A_sheet_that_cant_survive_weekly_refresh\" >Pitfall 4: A sheet that can&#8217;t survive weekly refresh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#How_to_improve_results\" >How to improve results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Define_the_metrics\" >Define the metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Weekly_refresh_routine\" >Weekly refresh routine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Measurement_plan\" >Measurement plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Ifthen_actions_when_metrics_drift\" >If\/then actions when metrics drift<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Legal_and_ethical_use\" >Legal and ethical use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Evidence_and_trust_notes\" >Evidence and trust notes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#What_is_market_mapping_in_physician_recruiting\" >What is market mapping in physician recruiting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Where_should_I_start_building_a_physician_market_map\" >Where should I start building a physician market map?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#How_do_I_dedupe_a_physician_market_map_correctly\" >How do I dedupe a physician market map correctly?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#How_big_should_my_market_map_be\" >How big should my market map be?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#How_do_I_keep_the_map_fresh_without_rebuilding_it\" >How do I keep the map fresh without rebuilding it?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#Next_steps\" >Next steps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"http:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/#About_the_Author\" >About the Author<\/a><\/li><\/ul><\/nav><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"Key_takeaways\"><\/span>Key takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Define the target market by specialty, geography, and setting before collecting records.<\/li>\n<li>Use NPI as the primary deduplication key where available, with license state and number as a secondary match and uncertain matches routed for manual review.<\/li>\n<li>Keep contact fields separate and record their source and last-verified date.<\/li>\n<li>Centralize ownership, merge logs, and suppression so recruiters can coordinate outreach and honor opt-outs.<\/li>\n<li>Refresh the map weekly by importing updates, deduplicating, reviewing stale contact details, applying suppression, and logging outreach outcomes.<\/li>\n<\/ul>\n<\/section>\n<p class=\"article-last-updated\"><strong>Last updated:<\/strong> August 31, 2026<\/p>\n<p><strong>Ben Argeband, Founder &amp; CEO of Heartbeat.ai<\/strong> \u2014 a practical walkthrough of what to put in a physician market-mapping sheet and how to run it week over week.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_this_is_for\"><\/span>Who this is for<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This guide is for recruiters building a physician target market list for recurring hiring\u2014a map that must work across multiple requisitions, recruiters, and refresh cycles.<\/p>\n<p>Physician recruiting has three recurring data challenges: public sources can identify physicians but may not provide usable contact details, duplicates can accumulate when several recruiters work the same market, and contact data can become stale.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quick_answer\"><\/span>Quick answer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<dl>\n<dt>Core answer<\/dt>\n<dd>Build a physician market map from public identifiers, dedupe by NPI or license number, enrich the records missing usable contact info, then run a repeatable outreach sequence with weekly refresh and suppression built in.<\/dd>\n<dt>Planning note<\/dt>\n<dd>Physician placements typically require a meaningful volume of outreach attempts, so size your cohort with that in mind rather than assuming a short list will get you to a hire.<\/dd>\n<dt>Best for<\/dt>\n<dd>Recruiters building a physician target market list for recurring hiring.<\/dd>\n<\/dl>\n<blockquote>\n<p><strong>Compliance &amp; safety<\/strong><\/p>\n<p>This method is for legitimate recruiting outreach only. Respect candidate privacy, opt-out requests, and applicable data and communications laws. Nothing here is medical or legal advice.<\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"The_map_enrich_sequence_workflow\"><\/span>The map, enrich, sequence workflow<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The workflow has three parts: map physicians using stable identifiers, enrich records with reachability data, and sequence outreach while updating the map with outcomes.<\/p>\n<ul>\n<li><strong>Map:<\/strong> start with public sources to capture NPI and license fields, plus specialty and location.<\/li>\n<li><strong>Enrich:<\/strong> add mobile, direct, and email fields, along with provenance and last-verified dates.<\/li>\n<li><strong>Sequence:<\/strong> run consistent outreach, log outcomes, and feed suppression and updates back into the map.<\/li>\n<\/ul>\n<p>Dedupe by NPI or license before enrichment and outreach. Merging after outreach starts can waste attempts and lead to duplicate contact with candidates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Where_market_mapping_pays_back_fastest\"><\/span>Where market mapping pays back fastest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>New req launch:<\/strong> stand up a cohort quickly because the identifier spine already exists.<\/li>\n<li><strong>Recurring quarterly hiring:<\/strong> reuse the same cohort and refresh what decayed instead of rebuilding from scratch.<\/li>\n<li><strong>Facility expansion:<\/strong> clone the schema, adjust the boundary, and keep dedupe rules consistent across markets.<\/li>\n<li><strong>Team recruiting:<\/strong> prevent duplicate outreach with cohort ownership, suppression, and a merge log.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Step-by-step_method\"><\/span>Step-by-step method<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Define_the_market_boundary\"><\/span>Step 1: Define the market boundary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before collecting data, define the market boundary in one sentence:<\/p>\n<ul>\n<li><strong>Specialty scope:<\/strong> which physician specialty or specialties this req cycle targets.<\/li>\n<li><strong>Geography:<\/strong> the area you can realistically hire into.<\/li>\n<li><strong>Setting:<\/strong> hospital-employed, private practice, or academic \u2014 this changes the contact path.<\/li>\n<\/ul>\n<p>Create a cohort label that captures the boundary, for example: Specialty | Market | Setting | Wave.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Build_the_identifier_spine_from_public_sources\"><\/span>Step 2: Build the identifier spine from public sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Government sources can provide stable identifiers and a source trail. For physicians, NPI is a useful identifier; it is maintained through the federal NPPES registry.<\/p>\n<ul>\n<li>Pull NPI records for your boundary and capture the fields you&#8217;ll use for matching and refresh.<\/li>\n<li>Where available, capture license number, state, and license status from state verification sources.<\/li>\n<\/ul>\n<p>At this stage, focus on building an identifier backbone that can support merges and weekly refreshes\u2014not on finding the best phone number.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Add_practice_signals_without_making_them_your_primary_key\"><\/span>Step 3: Add practice signals without making them your primary key<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Professional networking profiles can provide supporting signals about specialty focus, current organization, and location, but should not be the basis for deduplication.<\/p>\n<ul>\n<li>Capture profile URL, current org, and location as supporting signals.<\/li>\n<li>If a practice-signal source conflicts with NPI or license data, treat NPI\/license as the anchor and flag the conflict for manual review.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Normalize_names_and_organizations\"><\/span>Step 4: Normalize names and organizations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Normalize the fields that cause false duplicates:<\/p>\n<ul>\n<li><strong>Name:<\/strong> split into first, middle, last, suffix; keep a separate display_name if needed.<\/li>\n<li><strong>Organization:<\/strong> store org_raw and org_normalized, stripping punctuation and standardizing abbreviations.<\/li>\n<li><strong>Location:<\/strong> store city, state, ZIP, and a separate market field matching your boundary definition.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Dedupe_using_NPI_and_license_matching_rules\"><\/span>Step 5: Dedupe using NPI and license matching rules<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Document deduplication rules so recruiters apply them consistently:<\/p>\n<ul>\n<li><strong>Primary key:<\/strong> NPI, exact match.<\/li>\n<li><strong>Secondary key:<\/strong> license number plus state, exact match, used when NPI is missing or ambiguous.<\/li>\n<li><strong>Manual review bucket:<\/strong> name, city, specialty, and org matches only \u2014 never auto-merge on these alone.<\/li>\n<\/ul>\n<p>A dedupe event occurs when rows representing the same physician are merged into one canonical record while preserving source references. License matching can help when sources do not provide NPI consistently.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Enrich_for_reachability_and_track_provenance\"><\/span>Step 6: Enrich for reachability and track provenance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once the identifier spine is clean, enrich records with contact details for outreach. Teams may use public sources and practice-signal platforms for mapping, then use a separate enrichment step to fill missing contact fields.<\/p>\n<ul>\n<li>Add separate fields for mobile, direct line, office line, and email.<\/li>\n<li>Store contact_source and contact_last_verified_date so refresh decisions are based on evidence, not guesswork.<\/li>\n<li>Maintain a suppression flag for opt-outs and do-not-contact requests.<\/li>\n<\/ul>\n<p><strong>Re-enrich a record when:<\/strong><\/p>\n<ul>\n<li>An email bounces.<\/li>\n<li>A call outcome comes back as wrong number or disconnected.<\/li>\n<li>The contact_last_verified_date is older than your team&#8217;s refresh cadence allows.<\/li>\n<\/ul>\n<p>The goal is to reduce dead dials and bounced emails and make submittals more efficient. If a provider offers ranked mobile numbers, that may help teams prioritize calls; the core process remains separating contact fields, tracking provenance, and refreshing records when needed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Sequence_outreach_and_feed_outcomes_back_into_the_map\"><\/span>Step 7: Sequence outreach and feed outcomes back into the map<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Treat the map as a maintained system, not a static export: use outreach outcomes to update suppression, verification dates, and next-touch routing.<\/p>\n<ul>\n<li>Run a consistent outreach sequence \u2014 call, email, follow-up.<\/li>\n<li>Log outcomes: connected, wrong number, voicemail, bounce, reply, opt-out.<\/li>\n<li>Update the map by replacing bad contacts, suppressing opt-outs, and tagging reached versus not reached.<\/li>\n<\/ul>\n<p>The trade-off is real: you spend more time upfront on structure, but you stop paying a rebuild tax every time a new req opens.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_8_Assign_ownership_and_suppression_governance\"><\/span>Step 8: Assign ownership and suppression governance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In multi-recruiter teams, unclear ownership can undermine market mapping. Put governance rules directly into the sheet:<\/p>\n<ul>\n<li><strong>Single owner per cohort:<\/strong> every row has an owner for the current wave, even if ownership rotates next wave.<\/li>\n<li><strong>Central suppression:<\/strong> opt-outs and do-not-contact requests live in the master map, not personal notes.<\/li>\n<li><strong>Merge log:<\/strong> simple merged_by and merged_date fields are enough to keep dedupe auditable.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Team_handoffs\"><\/span>Team handoffs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Recruiting ops or lead recruiter:<\/strong> owns dedupe rules, merge conflicts, and the weekly dedupe run.<\/li>\n<li><strong>Each recruiter:<\/strong> owns outcome logging \u2014 wrong number, bounce, reply, opt-out \u2014 and keeps notes minimal.<\/li>\n<li><strong>Cohort owner:<\/strong> owns suppression enforcement and decides when to refresh enrichment for that cohort.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Diagnostic_table\"><\/span>Diagnostic table<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Use this to figure out why your current map isn&#8217;t producing reachable candidates fast enough.<\/p>\n<div class=\"table-scroll\" style=\"overflow:auto;-webkit-overflow-scrolling:touch;width:100%\">\n<table class=\"separated-content\">\n<thead>\n<tr>\n<th>Symptom<\/th>\n<th>Likely cause<\/th>\n<th>Fix in the map<\/th>\n<th>Fix in the workflow<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>High wrong-number rate on calls<\/td>\n<td>Office main lines stored as the primary phone field<\/td>\n<td>Separate mobile vs direct vs office; store provenance and last-verified date<\/td>\n<td>Prioritize mobile\/direct; route office lines to a gatekeeper script<\/td>\n<\/tr>\n<tr>\n<td>Low answer rate<\/td>\n<td>Calling at the wrong times or relying on office lines<\/td>\n<td>Tag preferred call windows when learned; keep office lines separate from mobile\/direct<\/td>\n<td>Shift call windows by cohort; prioritize mobile\/direct before office lines<\/td>\n<\/tr>\n<tr>\n<td>Duplicates across recruiters<\/td>\n<td>No canonical key; inconsistent name formatting<\/td>\n<td>Make NPI the primary key; add license matching as secondary<\/td>\n<td>Centralize the master sheet; enforce merge rules and a merge log<\/td>\n<\/tr>\n<tr>\n<td>Email bounces rise over time<\/td>\n<td>List decay; no suppression or refresh routine<\/td>\n<td>Add bounce flag, last sent date, last delivered date<\/td>\n<td>Weekly refresh and suppression before each send<\/td>\n<\/tr>\n<tr>\n<td>Low coverage in a cohort<\/td>\n<td>Boundary too tight, missing identifiers, or inconsistent suppression<\/td>\n<td>Audit NPI\/license fields, expand boundary if needed, separate suppressed from not-yet-enriched<\/td>\n<td>Re-pull identifiers from public sources, re-run dedupe, enrich missing channels before sequencing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Weighted_checklist\"><\/span>Weighted checklist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Score market-map readiness before launching outreach. This internal rubric totals 100 points; the suggested under-70 threshold is a team rule of thumb, not a universal standard.<\/p>\n<ul>\n<li><strong>(25)<\/strong> NPI present and validated for most rows in scope (set your own threshold by cohort and track it weekly).<\/li>\n<li><strong>(15)<\/strong> License matching fields present \u2014 state, number, and status where available.<\/li>\n<li><strong>(15)<\/strong> Dedupe rules documented and followed: NPI first, license second, manual review third.<\/li>\n<li><strong>(10)<\/strong> Merge log maintained with merged_by, merged_date, merge_reason.<\/li>\n<li><strong>(15)<\/strong> Contact fields separated into mobile\/direct\/office\/email with source and last-verified date.<\/li>\n<li><strong>(10)<\/strong> Suppression fields exist: opt-out, do-not-contact, wrong specialty, retired\/moved.<\/li>\n<li><strong>(10)<\/strong> Cohort definition is set and used for assignment and reporting.<\/li>\n<\/ul>\n<p>A cohort is a labeled subset of the map used for routing and measurement \u2014 for example, Hospitalist | Metro North | Employed | Wave 1. Cohorts need to stay consistent enough to compare week over week.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Outreach_templates\"><\/span>Outreach templates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These are built for physician recruiting realities: short windows, gatekeepers, low tolerance for fluff. Customize the bracketed fields and keep the first touch short.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Template_1_Direct-to-physician_voicemail_mobile\"><\/span>Template 1: Direct-to-physician voicemail (mobile)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8220;Hi Dr. [Last], this is [Name]. I&#8217;m recruiting for a [Specialty] opening with [Org] near [City]. If you&#8217;re open to a quick, confidential chat, call or text me at [Number]. If not, reply &#8216;no&#8217; and I&#8217;ll suppress future outreach. Thanks.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Template_2_Gatekeeper_call_opener_office_line\"><\/span>Template 2: Gatekeeper call opener (office line)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8220;Hi\u2014can you help me reach Dr. [Last]? This is recruiting outreach about a [Specialty] opportunity. What&#8217;s the best number or time window to reach them directly?&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Template_3_Email_first_touch\"><\/span>Template 3: Email (first touch)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Subject:<\/strong> [Specialty] near [City] \u2014 quick question<\/p>\n<p>&#8220;Dr. [Last] \u2014 I&#8217;m recruiting for a [Specialty] position with [Org] near [City]. Are you open to a brief call this week, or should I close the loop? If you prefer text, reply with a number and I&#8217;ll keep it short.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Template_4_Email_follow-up_with_specifics\"><\/span>Template 4: Email follow-up with specifics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Subject:<\/strong> Re: [Specialty] near [City]<\/p>\n<p>&#8220;Following up once. I can send comp range, call schedule, and clinic mix in one message. If you&#8217;re not interested, reply &#8216;no&#8217; and I&#8217;ll suppress future outreach.&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_pitfalls\"><\/span>Common pitfalls<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Pitfall_1_Treating_a_list_like_a_market_map\"><\/span>Pitfall 1: Treating a list like a market map<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A list is a one-time export; a market map is a maintained dataset with identifiers, provenance, and outcomes. To run it weekly, track where each contact came from and when it was last verified.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pitfall_2_Deduping_after_outreach_starts\"><\/span>Pitfall 2: Deduping after outreach starts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If two recruiters contact the same physician because deduplication by NPI or license was skipped, you can waste attempts and risk damaging trust. Resolve duplicates before the first outreach.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pitfall_3_No_suppression_discipline\"><\/span>Pitfall 3: No suppression discipline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Centralize suppression for opt-outs, wrong specialty, retired, or moved records. Keeping these decisions in personal notes can lead to repeat contact in later hiring cycles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pitfall_4_A_sheet_that_cant_survive_weekly_refresh\"><\/span>Pitfall 4: A sheet that can&#8217;t survive weekly refresh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most teams fail here because the schema itself breaks under refresh. Use a canonical column set that supports mapping from public sources, then enrichment, then sequencing, without breaking dedupe.<\/p>\n<p><strong>Copy\/paste market map columns:<\/strong> physician_id, npi, license_state, license_number, first_name, last_name, specialty_primary, city, state, org_raw, org_normalized, profile_url, phone_mobile, phone_direct, phone_office, email_primary, contact_source, contact_last_verified_date, cohort, owner, status, suppression_reason, merged_by, merged_date, merge_reason, last_touch_date, notes.<\/p>\n<div class=\"table-scroll\" style=\"overflow:auto;-webkit-overflow-scrolling:touch;width:100%\">\n<table class=\"separated-content\">\n<thead>\n<tr>\n<th>Column<\/th>\n<th>Type<\/th>\n<th>Required?<\/th>\n<th>Notes \/ rules<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>physician_id<\/td>\n<td>string<\/td>\n<td>Yes<\/td>\n<td>Internal stable ID \u2014 do not change once assigned. Generate once on first import.<\/td>\n<\/tr>\n<tr>\n<td>npi<\/td>\n<td>string<\/td>\n<td>Preferred<\/td>\n<td>Primary dedupe key. Exact match only.<\/td>\n<\/tr>\n<tr>\n<td>license_state<\/td>\n<td>string<\/td>\n<td>Preferred<\/td>\n<td>Used with license_number for secondary dedupe.<\/td>\n<\/tr>\n<tr>\n<td>license_number<\/td>\n<td>string<\/td>\n<td>Preferred<\/td>\n<td>Secondary dedupe key with license_state.<\/td>\n<\/tr>\n<tr>\n<td>specialty_primary<\/td>\n<td>string<\/td>\n<td>Yes<\/td>\n<td>Use a controlled list for reporting consistency.<\/td>\n<\/tr>\n<tr>\n<td>org_normalized<\/td>\n<td>string<\/td>\n<td>No<\/td>\n<td>Lowercase, strip punctuation, standardize abbreviations.<\/td>\n<\/tr>\n<tr>\n<td>contact_source<\/td>\n<td>string<\/td>\n<td>No<\/td>\n<td>e.g., public source, practice-signal platform, enrichment provider.<\/td>\n<\/tr>\n<tr>\n<td>contact_last_verified_date<\/td>\n<td>date<\/td>\n<td>No<\/td>\n<td>Update whenever you confirm deliverability or a connection.<\/td>\n<\/tr>\n<tr>\n<td>cohort<\/td>\n<td>string<\/td>\n<td>Yes<\/td>\n<td>Used for routing and measurement.<\/td>\n<\/tr>\n<tr>\n<td>suppression_reason<\/td>\n<td>string<\/td>\n<td>No<\/td>\n<td>opt_out, wrong_specialty, retired, moved, do_not_contact, duplicate.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_improve_results\"><\/span>How to improve results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Improve results by working on both reachability data and routing and cadence decisions; focusing on only one may limit progress.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Define_the_metrics\"><\/span>Define the metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Deliverability rate<\/strong> = delivered emails \/ sent emails, per 100 sent.<\/li>\n<li><strong>Bounce rate<\/strong> = bounced emails \/ sent emails, per 100 sent.<\/li>\n<li><strong>Connect rate<\/strong> = connected calls \/ total dials, per 100 dials.<\/li>\n<li><strong>Answer rate<\/strong> = human answers \/ connected calls, per 100 connected calls.<\/li>\n<li><strong>Reply rate<\/strong> = replies \/ delivered emails, per 100 delivered.<\/li>\n<\/ul>\n<p><strong>Coverage<\/strong> is the percent of physicians identifiable within your market boundary who exist in your map with a valid identifier match (NPI and\/or license) and at least one usable, non-suppressed outreach path.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Weekly_refresh_routine\"><\/span>Weekly refresh routine<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Import updates from public sources \u2014 new NPIs, address changes \u2014 plus internal notes affecting suppression.<\/li>\n<li>Run dedupe using NPI and license matching rules; merge while preserving provenance.<\/li>\n<li>Refresh enrichment for records missing mobile\/direct\/email or with stale verification dates.<\/li>\n<li>Apply suppression before any outreach \u2014 opt-outs, do-not-contact, wrong specialty.<\/li>\n<li>Re-cohort if the req boundary changed \u2014 new facility, new radius, new specialty mix.<\/li>\n<li>Launch the sequence and log outcomes back into the map the same day where possible.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Measurement_plan\"><\/span>Measurement plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Run a cohort-based weekly report covering:<\/p>\n<ul>\n<li>Map size (rows after dedupe) by cohort.<\/li>\n<li>Coverage by cohort, split into phone-available, email-available, both.<\/li>\n<li>Suppression rate = suppressed records \/ total records, per 100, by cohort.<\/li>\n<li>Outreach outcomes using the deliverability, bounce, connect, answer, and reply definitions above.<\/li>\n<li>Speed to first reach: median days from new to reached status, by cohort.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ifthen_actions_when_metrics_drift\"><\/span>If\/then actions when metrics drift<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-scroll\" style=\"overflow:auto;-webkit-overflow-scrolling:touch;width:100%\">\n<table class=\"separated-content\">\n<thead>\n<tr>\n<th>If you see\u2026<\/th>\n<th>It usually means\u2026<\/th>\n<th>Do this next<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Bounce rate rising<\/td>\n<td>Decay or bad domains in the cohort<\/td>\n<td>Suppress bounces, refresh enrichment for that cohort, re-send only to delivered addresses<\/td>\n<\/tr>\n<tr>\n<td>Low connect rate<\/td>\n<td>You&#8217;re dialing office lines or stale numbers<\/td>\n<td>Prioritize mobile\/direct fields, move office lines to a gatekeeper workflow, refresh phones flagged wrong-number<\/td>\n<\/tr>\n<tr>\n<td>Good deliverability but low reply rate<\/td>\n<td>Message isn&#8217;t specific enough to the role<\/td>\n<td>Add call schedule, setting, and location specifics to follow-up; tighten the ask to one question<\/td>\n<\/tr>\n<tr>\n<td>Suppression rate climbing<\/td>\n<td>You&#8217;re re-touching the same market without respecting prior outcomes<\/td>\n<td>Audit suppression reasons, enforce centralized suppression, rotate cohorts instead of blasting the full map<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Size the cohort around expected outreach attempts per placement. If too few records remain after deduplication and suppression, the team may run short of reachable candidates before reaching its submittal goals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Legal_and_ethical_use\"><\/span>Legal and ethical use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Market mapping is legitimate when it supports lawful recruiting outreach and respects candidate preferences.<\/p>\n<ul>\n<li>Use data from public sources and reputable providers, and document sources in your sheet.<\/li>\n<li>Honor opt-out requests quickly and permanently \u2014 suppression should be centralized.<\/li>\n<li>Follow applicable privacy and communications laws for your jurisdiction and the candidate&#8217;s location.<\/li>\n<li>Don&#8217;t store sensitive personal data you don&#8217;t need to recruit \u2014 keep notes minimal and job-relevant.<\/li>\n<li>Keep suppression reasons standardized so they&#8217;re auditable and consistently applied.<\/li>\n<li>Don&#8217;t represent your map as complete or guarantee completeness \u2014 list decay is real and ongoing.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Evidence_and_trust_notes\"><\/span>Evidence and trust notes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For an auditable map, anchor matching and deduplication to NPI where available and retain a source trail. NPI helps identify records; it does not establish that a physician is reachable.<\/p>\n<ul>\n<li>NPI reference sources: <a href=\"https:\/\/nppes.cms.hhs.gov\/\" target=\"_blank\" rel=\"noopener\">NPPES NPI Registry<\/a> and <a href=\"https:\/\/www.cms.gov\/medicare\/regulations-guidance\/administrative-simplification\/national-provider-identifier-npi\" target=\"_blank\" rel=\"noopener\">CMS NPI overview<\/a>.<\/li>\n<li>For how Heartbeat.ai evaluates data quality and trust, see our <a href=\"http:\/\/heartbeat.ai\/resources\/resources\/trust-methodology\/\">trust methodology<\/a>.<\/li>\n<\/ul>\n<section class=\"aeo-faq\">\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_market_mapping_in_physician_recruiting\"><\/span>What is market mapping in physician recruiting?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is the process of building and maintaining a structured dataset of physicians in a defined boundary (specialty + geography), anchored by NPI\/license, then adding reachability fields for outreach.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Where_should_I_start_building_a_physician_market_map\"><\/span>Where should I start building a physician market map?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with government sites for identifiers (NPI and license where available), then use Doximity and web sources for practice signals, and finally add enrichment for phones\/emails.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_I_dedupe_a_physician_market_map_correctly\"><\/span>How do I dedupe a physician market map correctly?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dedupe by NPI first (exact match). If NPI is missing or inconsistent, use license matching (license state + license number). Put name\/org-only matches into a manual review bucket.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_big_should_my_market_map_be\"><\/span>How big should my market map be?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Big enough to support your outreach reality after dedupe and suppression. Plan cohort size around expected outreach attempts per placement, not around how many names you can export.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_I_keep_the_map_fresh_without_rebuilding_it\"><\/span>How do I keep the map fresh without rebuilding it?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Run a weekly refresh routine: import identifier updates, dedupe, refresh enrichment for missing or stale contacts, apply suppression, then sequence outreach and log outcomes back into the map.<\/p>\n<\/section>\n<h2><span class=\"ez-toc-section\" id=\"Next_steps\"><\/span>Next steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>If you need a starting dataset, see <a href=\"http:\/\/heartbeat.ai\/resources\/provider-contact-data\/physician-list-by-specialty-and-state\/\">physician list by specialty and state<\/a> and adapt it to the CSV schema above.<\/li>\n<li>If your issue is missing phones or emails, read <a href=\"http:\/\/heartbeat.ai\/resources\/provider-contact-data\/physician-contact-enrichment\/\">physician contact enrichment<\/a> for what to enrich and how to track provenance.<\/li>\n<li>If you&#8217;re merging multiple sources, use <a href=\"http:\/\/heartbeat.ai\/resources\/provider-contact-data\/npi-license-matching\/\">NPI and license matching<\/a> to tighten dedupe and reduce duplicate outreach.<\/li>\n<li>When you&#8217;re ready to operationalize this, <a href=\"https:\/\/heartbeat.ai\/signup\">start free search &amp; preview data<\/a> and build your first cohort with enrichment and suppression from day one.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"About_the_Author\"><\/span><b>About the Author<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"http:\/\/heartbeat.ai\/resources\/author\/ben-argeband\"><span style=\"font-weight: 400;\">Ben Argeband<\/span><\/a><span style=\"font-weight: 400;\"> is the Founder and CEO of Swordfish.ai and Heartbeat.ai. With deep expertise in data and SaaS, he has built two successful platforms trusted by over 50,000 sales and recruitment professionals. Ben&#8217;s mission is to help teams find direct contact information for hard-to-reach professionals and decision-makers, providing the shortest route to their next win. Connect with Ben on <\/span><a href=\"https:\/\/www.linkedin.com\/in\/ben-m-argeband-2427a8a3\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><br \/>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"about\":[\"market mapping\",\"NPI\",\"license matching\",\"Doximity\",\"government sites\",\"enrichment\",\"Heartbeat.ai\"],\"author\":{\"@type\":\"Person\",\"name\":\"Ben Argeband\"},\"dateModified\":\"2026-01-05\",\"datePublished\":\"2026-01-05\",\"description\":\"A practical playbook for market mapping physician recruiting: build an NPI\/license spine from public sources, dedupe, enrich missing contacts, and run a weekly refresh + outreach sequence using a reusable CSV template with governance.\",\"headline\":\"Market Mapping Physician Recruiting: Template, Governance, and Weekly Refresh\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/heartbeat.ai\/resources\/recruiting-ops\/market-mapping-for-physician-recruiting\/\",\"@type\":\"WebPage\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Heartbeat.ai\"}}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is the process of building and maintaining a structured dataset of physicians in a defined boundary (specialty + geography), anchored by NPI\/license, then adding reachability fields for outreach.\"},\"name\":\"What is market mapping in physician recruiting?\"},{\"@type\":\"Question\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Start with government sites for identifiers (NPI and license where available), then use Doximity and web sources for practice signals, and finally add enrichment for phones\/emails.\"},\"name\":\"Where should I start building a physician market map?\"},{\"@type\":\"Question\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Dedupe by NPI first (exact match). 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