\n\n| High Bounce Rate on personal emails<\/td>\n | Stale addresses, weak suppression, or sending to unverified records<\/td>\n | Compute Bounce Rate = bounced\/sent per 100 sent emails; review bounce codes by domain<\/td>\n | Re-verify, suppress hard bounces and opt-outs, and pause that segment until stable<\/td>\n<\/tr>\n |
\n| Delivered but low Reply Rate<\/td>\n | Low relevance or wrong inbox type<\/td>\n | Compare Reply Rate = replies\/delivered per 100 delivered emails by personal vs work segment<\/td>\n | Tighten targeting; rewrite first 2 lines to match role + schedule + location<\/td>\n<\/tr>\n |
\n| Negative replies (\u201cstop emailing me\u201d)<\/td>\n | Too frequent, too generic, or unclear opt-out<\/td>\n | Audit touch count and spacing; check whether opt-out is obvious<\/td>\n | Reduce touches, add explicit opt-out, and stop on first negative signal<\/td>\n<\/tr>\n |
\n| Work emails quarantined<\/td>\n | Org filtering external recruiting patterns<\/td>\n | Confirm authentication; test with a known contact at that org if possible<\/td>\n | Shift to personal email selectively + call\/SMS; keep email plain-text style<\/td>\n<\/tr>\n |
\n| Gmail\/Google Workspace delivery issues<\/td>\n | Reputation or authentication misalignment<\/td>\n | Review Google Postmaster Tools signals (if eligible)<\/td>\n | Warm sending, clean lists, and keep complaint rate low<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/span>Weighted Checklist:<\/span><\/h2>\nUse this to decide whether to send to a physician\u2019s personal email, work email, or switch channels. Score each item 0\u20132, then total.<\/p>\n \n- (2) Inbox fit:<\/strong> Is the work email clearly direct (not a front desk\/alias)? If no, personal email may be better.<\/li>\n
- (2) Verification + suppression:<\/strong> Has the address passed verification and is it not on suppression\/opt-out?<\/li>\n
- (2) Relevance:<\/strong> Can you state role, schedule, and location fit in one sentence?<\/li>\n
- (2) Personal-inbox sensitivity:<\/strong> Would this feel intrusive in a personal inbox? If yes, downgrade.<\/li>\n
- (1) Timing plan:<\/strong> Do you have a send window and a stop rule after a negative signal?<\/li>\n
- (1) Channel backup:<\/strong> Do you have a compliant call\/SMS plan if email underperforms?<\/li>\n<\/ul>\n
Interpretation:<\/strong><\/p>\n\n- 9\u201310:<\/strong> Send (personal or work based on inbox fit), keep it short, include opt-out.<\/li>\n
- 6\u20138:<\/strong> Send only after tightening relevance or re-verifying; reduce touches.<\/li>\n
- <6:<\/strong> Don\u2019t send yet\u2014fix data quality or switch to phone-first.<\/li>\n<\/ul>\n
<\/span>Outreach Templates:<\/span><\/h2>\nThese templates are built for physician recruiting: short subject lines, minimal links, and an opt-out footer. Customize the bracketed fields. Keep formatting simple.<\/p>\n Uniqueness hook (OUTREACH_TEMPLATES):<\/strong> Each template includes a one-line \u201cinbox fit\u201d opener so you can acknowledge why you\u2019re using a personal inbox without sounding evasive.<\/p>\nPersonalization variables checklist (use at least 3):<\/strong><\/p>\n\n- Role type (employed\/partner\/coverage need)<\/li>\n
- Schedule (clinic days, call expectations)<\/li>\n
- Location (city\/commute reality)<\/li>\n
- Comp model (wRVU, salary, productivity, etc.)<\/li>\n
- Start timing (immediate vs planned transition)<\/li>\n<\/ul>\n
<\/span>Template 1 (personal inbox): short + respectful<\/span><\/h3>\nSubject:<\/strong> [City] [Specialty] schedule question<\/p>\nHi Dr. [Last] \u2014 I\u2019m reaching out here because work inboxes often route through staff. If this isn\u2019t a good channel, tell me and I\u2019ll stop.<\/p>\n I recruit physicians for [Facility\/Group] in [City]. Are you open to a quick call about a [role] with [key schedule detail]?<\/p>\n \u2014[Your Name]<\/p>\n Opt-out: Reply \u201copt out\u201d and I\u2019ll remove you.<\/em><\/p>\n<\/span>Template 2 (work inbox): direct + filter-friendly<\/span><\/h3>\nSubject:<\/strong> [Specialty] role \u2014 [City] [Schedule]<\/p>\nDr. [Last] \u2014 reaching out because your background in [specific clinical area] matches a [employed\/partner] opening at [Facility] in [City]. Schedule is [X] and call is [Y].<\/p>\n Worth a 10-minute call to see if it\u2019s even in range?<\/p>\n \u2014[Your Name], [Title]<\/p>\n Opt-out: Reply \u201copt out\u201d and I\u2019ll remove you.<\/em><\/p>\n<\/span>Template 3 (bounce follow-up logic): what to do next<\/span><\/h3>\nWhen an email bounces:<\/strong> do not resend to the same address. Suppress it immediately.<\/p>\n\n- If you have a verified alternate (work vs personal), send one new email with a different subject line and updated first sentence.<\/li>\n
- If you have a mobile number, switch to a short call\/SMS path and reference that you\u2019re reaching out about a specific role (avoid sensitive details in SMS).<\/li>\n
- If you don\u2019t have an alternate channel, stop and re-source rather than guessing.<\/li>\n<\/ul>\n
<\/span>Common pitfalls<\/span><\/h2>\n\n- Treating personal inboxes like a volume channel.<\/strong> Keep touches low and relevance high.<\/li>\n
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