\nCompliance & Safety<\/strong><\/p>\nThis method is for legitimate recruiting outreach only. Always respect candidate privacy, opt-out requests, and local data laws. Heartbeat does not provide medical advice or legal counsel.<\/p>\n<\/blockquote>\n
<\/span>Framework: \u201cDenominator discipline\u201d: pick a denominator and stick to it<\/span><\/h2>\nOutreach metrics fail when teams mix denominators. One report uses dials, another uses connected calls, and a third uses \u201cattempts\u201d that exclude voicemails. You can\u2019t compare weeks, teams, or vendors if the denominator moves.<\/p>\n
\n- Define each metric with a fixed numerator and denominator.<\/strong><\/li>\n
- Report in a consistent unit<\/strong> (per 100 attempts<\/strong> within each channel, and do not blend channels: phone per 100 dials; email deliverability\/bounce per 100 sent emails; email reply metrics per 100 delivered emails).<\/li>\n
- Log the event that creates the numerator<\/strong> so the metric is reproducible.<\/li>\n
- Separate data quality from execution<\/strong> (reachability vs timing vs targeting vs message-market fit).<\/li>\n<\/ul>\n
Worked example (no guessing):<\/strong> If you place D<\/em> dials and get C<\/em> connected calls, Connect Rate = C<\/em>\/D<\/em>. Report as (C<\/em>\/D<\/em>) \u00d7 100 connected calls per 100 dials, alongside the raw counts (C<\/em> and D<\/em>).<\/p>\n<\/span>Step-by-step method<\/span><\/h2>\n<\/span>Step 1: Standardize your event vocabulary (before you touch a dashboard)<\/span><\/h3>\nYour dialer, email provider, and ATS\/CRM won\u2019t agree on naming. Start by listing the events you can actually capture, then map them to stable definitions.<\/p>\n
\n- Phone events<\/strong>: dial placed, connected call, human answer, voicemail, busy, no answer, failed, wrong person confirmed, do-not-contact\/opt-out.<\/li>\n
- Email events<\/strong>: sent, delivered, bounced (hard\/soft), replied, unsubscribed\/opt-out, complaint.<\/li>\n
- Identity events<\/strong>: person match confidence, wrong-person confirmed, duplicate merged, suppressed.<\/li>\n<\/ul>\n
Decide what counts as an \u201cattempt\u201d per channel. For phone, an attempt is a dial. For email, an attempt is a sent email. Keep channels separate unless you\u2019re intentionally building a blended model.<\/p>\n
<\/span>Step 2: Use canonical metric definitions (formulas + denominators)<\/span><\/h3>\nThese are the canonical definitions for recruiting outreach measurement. They are designed to be implementable in any reporting stack.<\/p>\n
![\"54134\"](\"http:\/\/hc.heartbeat.ai\/wp-content\/webp-express\/webp-images\/uploads\/2026\/02\/accuracy-and-metrics-definitions-906f72b4.png.webp\")
<\/p>\n